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Monday, 30 January 2023
What Marketers and Influencers Suggested After the Crypto Crash – The Biggest Findings

What Marketers and Influencers Suggested After the Crypto Crash – The Biggest Findings

2022-10-29

Crypto markets have been on a downward trend since the beginning of the year. In January, digital currencies started falling and by February, prices had dropped to their lowest point in more than two years. The current bear market continues to show no signs of abating. The total market capitalization has fallen from its peak value of $832 billion at the start of December 2017 to $228 billion as of this writing. With crypto volatility continuing to plague markets and investors, marketers have increasingly turned to crypto influencers for validation and guidance. Our latest research looks at some of the top marketing trends that we’ve seen throughout this turbulent period.

Marketing with Crypto Influencers

When it comes to cryptocurrencies, influencers are a great way to entice future followers. With their large social media followings, they’re able to offer a fresh perspective on crypto markets that many business leaders might not be privy to. According to our research, there are three main ways marketers and influencers have successfully connected with cryptocurrency audiences: 1) Influencer partnerships 2) Crypto-specific content 3) A combination of both. These types of collaborations have helped crypto influencers boost engagement rates with their audiences. As the crypto space continues to grow in popularity and influence, we expect more marketing campaigns from other industries to turn toward these influencers for guidance.

Crypto Trading Groups and Co-Ops

One of the most popular cryptocurrency trading groups is the Crypto Beadles. This group is known for its “dedicated community of traders and investors who share a common interest in cryptocurrencies.” Some other crypto-specific groups are BitBean, which has more than 200,000 members and was created by a trader with more than 20 years of experience in crypto trading. Co-ops are another type of crypto exchange that allows users to trade funds for certain cryptocurrencies. Co-ops let users trade their own money or funds from friends or family members for cryptocurrency. For example, the New York Bitcoin Cash Association (NYBCA) operates as a co-op that offers members access to Bitcoin Cash trading.

 
 

Crypto Blogging Platforms and ICO Marketplaces

Are Booming Crypto market influencers are starting to reach out to new audiences through crypto blogging platforms like Medium and Steemit. In fact, we found that more than half of the top 50 blogs in the Bitcoin category have opted for these platforms to grow their following. At the same time, ICO marketplaces have continued to thrive throughout this period of crypto-market volatility. Our research revealed that ICOs have seen an 89 percent increase in funding since January 2018.

Market Research Using AI and Natural Language Processing

As marketers, it’s important to stay up-to-date with the latest trends. At this point in time, AI and natural language processing (NLP) are at the forefront of digital marketing. AI can help improve marketing performance through predictive analytics that identify specific audiences and track their behavior over time. The capabilities of AI allow for a more personalized marketing experience for your audience. Natural language processing helps make your content more engaging and effective by analyzing sentiment, tone, and other features to provide an even more tailored experience.

Marketers Are Looking to Learn More About Crypto

A survey of marketers conducted by DataFox revealed that crypto was not the primary focus of their marketing strategies. But after the crypto crash, marketers want to know more about cryptocurrency and how it can help. One of the biggest findings from our research is that influencers are becoming increasingly important in the world of crypto. In fact, 63% of respondents said they plan to let influencers influence their decision when it comes to investing in digital assets. Another interesting finding is that blockchain technology is making a shift towards adoption by marketers as well as consumers. There has been an increase in interest among marketers looking for solutions to problems like fraud and data security. Additionally, there’s been a surge in interest amongst advertisers who are exploring blockchain solutions for advertising transparency and targeting abilities. Even though only 43% of retailers have invested in digital currencies, they recognize the value that influencers can bring to their marketing campaigns. It’s likely because these influencers can create awareness for your brand and help you reach your target audience on social media platforms like Instagram or Twitter where people spend most of their time on mobile devices.

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