Submission friction now beats price in where agents place business, Ivans finds
Ninety per cent of agents have cut business with a carrier specifically because of submission friction. That figure is the data-backed version of what every commercial lines agent already knows: re-keying data costs real placements, and it is no longer just a frustration - it is a distribution strategy decision
Ninety per cent of agents have cut business with a carrier specifically because of submission friction. That figure is the data-backed version of what every commercial lines agent already knows: re-keying data costs real placements, and it is no longer just a frustration - it is a distribution strategy decision
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