Survey: AI’s role in business ideation is growing

Generative AI is beginning to reshape not just business operations but the way companies think, according to a new analysis in the Harvard Business Review. While many executives focus on efficiency and cost reduction, the authors argue that the technology’s greater promise lies in the ideation phase—the early stage of innovation where assumptions are challenged […]

Dec 18, 2025 - 17:00
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Survey: AI’s role in business ideation is growing
Generative AI is beginning to reshape not just business operations but the way companies think, according to a new analysis in the Harvard Business Review. While many executives focus on efficiency and cost reduction, the authors argue that the technology’s greater promise lies in the ideation phase—the early stage of innovation where assumptions are challenged […]

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