Teens discovered my 57-year-old cheese shop on TikTok — and transformed my business

Dominick DiBartolomeo, who owns the Cheese Store of Beverly Hills, told Business Insider that TikTok virality drew in waves of younger customers.

Dec 11, 2025 - 11:00
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Teens discovered my 57-year-old cheese shop on TikTok — and transformed my business
Dominick DiBartolomeo, who owns the Cheese Store of Beverly Hills, told Business Insider that TikTok virality drew in waves of younger customers.

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