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Thailand's bet on business events to boost tourism
Thailand is turning to MICE tourism - meetings, incentives, conferences and exhibitions - to revive its tourism industry amid declining visitor arrivals, safety concerns and a stronger currency. With Bangkok rising in global rankings, the country is betting on international business events to attract more visitors and boost economic growth. CNBC's JP Ong takes you through the streets of Bangkok.
Thailand is turning to MICE tourism - meetings, incentives, conferences and exhibitions - to revive its tourism industry amid declining visitor arrivals, safety concerns and a stronger currency. With Bangkok rising in global rankings, the country is betting on international business events to attract more visitors and boost economic growth. CNBC's JP Ong takes you through the streets of Bangkok.
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