The 10 Exchange-Traded Funds features investors value most

Low fees, broad diversification, daily transparency and stock-like liquidity have made ETFs one of the most successful investment products ever created, says a report from the CFA Institute Research Foundation. But which features matter most to investors—and why do some funds attract billions while others struggle to gain traction?

Jun 16, 2026 - 14:00
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The 10 Exchange-Traded Funds features investors value most
Low fees, broad diversification, daily transparency and stock-like liquidity have made ETFs one of the most successful investment products ever created, says a report from the CFA Institute Research Foundation. But which features matter most to investors—and why do some funds attract billions while others struggle to gain traction?

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