The $160 billion martech industry can't answer a simple question: How does it make its customers money?
A new McKinsey report, based on a survey of more than 200 senior marketers, found that CMOs struggle to explain how their martech stacks add value.
A new McKinsey report, based on a survey of more than 200 senior marketers, found that CMOs struggle to explain how their martech stacks add value.
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