The Buffett framework of investing: Why some stocks deserve a PE of 25, and others deserve a PE of 10

In his letter to shareholders, Warren Buffett revealed a valuation framework that explained why stocks can lose half their value without any change in earnings. The secret lies in distinguishing “franchises” from “businesses” – and most investors get it wrong.

Apr 16, 2026 - 18:00
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The Buffett framework of investing: Why some stocks deserve a PE of 25, and others deserve a PE of 10
In his letter to shareholders, Warren Buffett revealed a valuation framework that explained why stocks can lose half their value without any change in earnings. The secret lies in distinguishing “franchises” from “businesses” – and most investors get it wrong.

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