The Business Of “Summer”—How Summer Fridays Built Beauty’s Most Aspirational Feeling

Summer Fridays didn’t just build a beauty brand: it built a feeling. Eight years after launching with Jet Lag Mask, Marianna Hewitt and Lauren Ireland own "summer."

May 11, 2026 - 16:00
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The Business Of “Summer”—How Summer Fridays Built Beauty’s Most Aspirational Feeling
Summer Fridays didn’t just build a beauty brand: it built a feeling. Eight years after launching with Jet Lag Mask, Marianna Hewitt and Lauren Ireland own "summer."

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