The hill I will die on: Enough of the ‘Hey you!’ faux-friend nonsense. You’re a business, not my mate

No, your communications don’t make me feel valued as an individual. A ‘Dear’ or ‘Sir’ wouldn’t hurt once in a while, says writer Max Fletcher

Jan 1, 2026 - 14:00
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The hill I will die on: Enough of the ‘Hey you!’ faux-friend nonsense. You’re a business, not my mate
No, your communications don’t make me feel valued as an individual. A ‘Dear’ or ‘Sir’ wouldn’t hurt once in a while, says writer Max Fletcher

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