The Most Important Business Lesson From Cannes Had Nothing to Do With Advertising

The world's biggest advertising festival just made the case that creative thinking belongs in the boardroom, not just the campaign brief.

Jun 29, 2026 - 23:00
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The Most Important Business Lesson From Cannes Had Nothing to Do With Advertising
The world's biggest advertising festival just made the case that creative thinking belongs in the boardroom, not just the campaign brief.

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