The SEC won’t kill the ‘golden goose’ that is ETF innovation - but it wants industry input on what comes next

Whether it’s adding exposure to private equity or proposals to incorporate prediction markets in the ETF wrapper, issuers are continuing to push the envelope when it comes to product development. The SEC wants to foster that innovation — but with some degree of caution.

Jun 12, 2026 - 19:00
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The SEC won’t kill the ‘golden goose’ that is ETF innovation - but it wants industry input on what comes next
Whether it’s adding exposure to private equity or proposals to incorporate prediction markets in the ETF wrapper, issuers are continuing to push the envelope when it comes to product development. The SEC wants to foster that innovation — but with some degree of caution.

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