These salacious, bite-sized soaps have become a $1.3 billion business in the US

Owl & Co. estimates short-drama apps like ReelShort and DramaBox will make $3 billion this year globally outside China, nearly triple last year.

Sep 17, 2025 - 23:00
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These salacious, bite-sized soaps have become a $1.3 billion business in the US
Owl & Co. estimates short-drama apps like ReelShort and DramaBox will make $3 billion this year globally outside China, nearly triple last year.

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