This baseball newsletter is proving that smaller audiences are good business - Poynter

By serving baseball’s biggest obsessives instead of chasing mass appeal, Lance’s Pitcher Notes is showing how niche media can thrive

Jul 14, 2026 - 14:00
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This baseball newsletter is proving that smaller audiences are good business - Poynter
By serving baseball’s biggest obsessives instead of chasing mass appeal, Lance’s Pitcher Notes is showing how niche media can thrive

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