TikTok insiders and creators worry its powerful algorithm could lose its magic after a sale

As TikTok prepares to sell its US business, employees, creators, and researchers wonder about the future of its content algorithm.

Oct 16, 2025 - 02:00
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TikTok insiders and creators worry its powerful algorithm could lose its magic after a sale
As TikTok prepares to sell its US business, employees, creators, and researchers wonder about the future of its content algorithm.

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