Trump Meets Swiss Business Leaders, Orders More Trade Talks

Trump has imposed a 39% tariff on the country, threatening to drive up costs for chocolatiers including Lindt and watchmakers such as Swatch Group and Rolex SA. The Swiss government was informed of the private-sector push, but didn’t control it, according to the economy ministry in Bern. “This is a private initiative by Swiss business leaders, which was supported by the State Secretariat for Economic Affairs in its preparation, but is taking place independently of the Federal Council’s involvement in this matter,” a spokesperson said in an email.

Nov 5, 2025 - 13:00
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Trump Meets Swiss Business Leaders, Orders More Trade Talks
Trump has imposed a 39% tariff on the country, threatening to drive up costs for chocolatiers including Lindt and watchmakers such as Swatch Group and Rolex SA. The Swiss government was informed of the private-sector push, but didn’t control it, according to the economy ministry in Bern. “This is a private initiative by Swiss business leaders, which was supported by the State Secretariat for Economic Affairs in its preparation, but is taking place independently of the Federal Council’s involvement in this matter,” a spokesperson said in an email.

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