U.S. Bank Survey Finds Gen Z Small Business Owners Are Making Bigger Bets to Drive Growth
Gen Z Momentum: Gen Z owners are nearly twice as likely as Gen X and Baby Boomer owners to make bigger bets on growth, while also reporting stronger business performance Growth Continues, But Less Widespread: Many small businesses are still expanding, though fewer are doing so as economic pressures persist AI Adoption Gap: Businesses adopting generative AI and digital tools are more likely to be in a growth phase U.S. Bank released its fourth annual Small Business Perspective survey report today, highlighting how small business owners are navigating a more constrained environment, and how a new generation is building businesses differently. The nationwide survey of 1,000 small business owners, including an oversample of 200 Gen Z owners, shows that while many small businesses are still expanding, fewer are growing than a year ago amid ongoing economic pressures and rising costs. U.S. small businesses are still seeking to grow, despite economic concerns. “Growth may not be as
Gen Z Momentum: Gen Z owners are nearly twice as likely as Gen X and Baby Boomer owners to make bigger bets on growth, while also reporting stronger business performance Growth Continues, But Less Widespread: Many small businesses are still expanding, though fewer are doing so as economic pressures persist AI Adoption Gap: Businesses adopting generative AI and digital tools are more likely to be in a growth phase U.S. Bank released its fourth annual Small Business Perspective survey report today, highlighting how small business owners are navigating a more constrained environment, and how a new generation is building businesses differently. The nationwide survey of 1,000 small business owners, including an oversample of 200 Gen Z owners, shows that while many small businesses are still expanding, fewer are growing than a year ago amid ongoing economic pressures and rising costs. U.S. small businesses are still seeking to grow, despite economic concerns. “Growth may not be as
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