Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business

With a $1.4 billion deal for Vibe.co, Walmart is aiming to capture the ad dollars of smaller brands.

Jun 25, 2026 - 11:00
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Walmart’s $1.4 billion Vibe.co deal is a direct shot at Amazon’s booming ad business
With a $1.4 billion deal for Vibe.co, Walmart is aiming to capture the ad dollars of smaller brands.

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