‘We can create hype’: H&M’s UK boss on its commitment to the high street

As the chain marks 50th anniversary in Britain, Karen O’Rourke explains what makes it stand out against cut-price rivals

Mar 22, 2026 - 11:01
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‘We can create hype’: H&M’s UK boss on its commitment to the high street
As the chain marks 50th anniversary in Britain, Karen O’Rourke explains what makes it stand out against cut-price rivals

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