What if the insurance industry teaches consumers they don't need brokers?

Through its efforts to simplify the insurance process via artificial intelligence, the industry could eliminate the very interactions that give brokers their value, warns Luc Ouellet in his first column for the Insurance Portal.

Oct 9, 2026 - 20:00
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What if the insurance industry teaches consumers they don't need brokers?
Through its efforts to simplify the insurance process via artificial intelligence, the industry could eliminate the very interactions that give brokers their value, warns Luc Ouellet in his first column for the Insurance Portal.

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