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Whatnot’s Founders Had a ‘Horrific’ Business Idea. Their Next Bet Became Worth $20 Billion

Whatnot co-founder Grant LaFontaine explains why pivoting quickly was the right move for his company.

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Oct 4, 2026 - 16:00
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Whatnot’s Founders Had a ‘Horrific’ Business Idea. Their Next Bet Became Worth $20 Billion
Whatnot co-founder Grant LaFontaine explains why pivoting quickly was the right move for his company.
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