What’s fuelling gold ETF rush?
Gold exchange-traded funds (ETFs) are seeing an unprecedented rush. In December 2025, they witnessed a net inflow of INR11,647 crore, the highest ever. The heightened activities around gold ETFs offer an interesting insight into investor behaviour. In economics, the law of demand states that when the price of something goes down, people usually buy more of it. And when the price goes up, people usually buy less of it. In investing, the logic works in reverse. So, even as gold prices are rising, investors are rushing to invest in gold ETFs more and more.
Gold exchange-traded funds (ETFs) are seeing an unprecedented rush. In December 2025, they witnessed a net inflow of INR11,647 crore, the highest ever. The heightened activities around gold ETFs offer an interesting insight into investor behaviour. In economics, the law of demand states that when the price of something goes down, people usually buy more of it. And when the price goes up, people usually buy less of it. In investing, the logic works in reverse. So, even as gold prices are rising, investors are rushing to invest in gold ETFs more and more.
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