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Why Are Tech Companies Buying Creator Businesses?

OpenAI and HubSpot are spending millions on creator businesses. What are they really buying and why might an audience be worth more than the actual media company itself?

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Aug 17, 2026 - 00:00
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Why Are Tech Companies Buying Creator Businesses?
OpenAI and HubSpot are spending millions on creator businesses. What are they really buying and why might an audience be worth more than the actual media company itself?
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