Why joining the family business was James Reed’s hardest decision — and why it paid off

James Reed reflects on the decision that defined his career — taking the risk of joining the family business. The Reed CEO discusses failure, purpose and why standing still is the worst decision of all.

May 12, 2026 - 10:00
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Why joining the family business was James Reed’s hardest decision — and why it paid off
James Reed reflects on the decision that defined his career — taking the risk of joining the family business. The Reed CEO discusses failure, purpose and why standing still is the worst decision of all.

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