Why the ‘brokerage for everybody’ strategy doesn’t work

Leaders from HomeSmart, HomeServices and Lamacchia Realty noted that agents have different priorities, and brokerages must “meet the agent where they’re at.”

May 11, 2026 - 20:00
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Why the ‘brokerage for everybody’ strategy doesn’t work
Leaders from HomeSmart, HomeServices and Lamacchia Realty noted that agents have different priorities, and brokerages must “meet the agent where they’re at.”

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