World Gold Council targets at digital-first investors in ‘It’s Aaj ka Gold’ campaign
The World Gold Council launched its first India-focused campaign, 'It's Aaj Ka Gold,' targeting digitally-savvy young investors. The initiative highlights gold ETFs as a modern, accessible, and liquid investment, with a film humorously demonstrating low entry barriers starting at INR 200. The campaign aims to position gold ETFs as a strategic, hassle-free component of contemporary portfolios.
The World Gold Council launched its first India-focused campaign, 'It's Aaj Ka Gold,' targeting digitally-savvy young investors. The initiative highlights gold ETFs as a modern, accessible, and liquid investment, with a film humorously demonstrating low entry barriers starting at INR 200. The campaign aims to position gold ETFs as a strategic, hassle-free component of contemporary portfolios.
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