YouTube nears TV ad 'tipping point' as agencies shift CTV budgets

New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and "social" slots.

Jan 19, 2026 - 23:00
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YouTube nears TV ad 'tipping point' as agencies shift CTV budgets
New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and "social" slots.

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