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At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’

Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.

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Jun 23, 2026 - 11:00
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At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’
Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.
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