I quit teaching to build a fidget business with my dad—it brings in $428,000/year

Victoria Baumann, 32, and Charlie Moreton, 51, are the father-daughter duo behind Victoria Essie Studio that produces fidget toys and other knickknacks out of their homes in North Carolina. The business averages about 1,500 orders a month, Moreton says. Standard-sized or hand-held fidgets cost between $5 to $30, while life-sized fidgets run $100 to $125.

Jun 14, 2026 - 19:00
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I quit teaching to build a fidget business with my dad—it brings in $428,000/year
Victoria Baumann, 32, and Charlie Moreton, 51, are the father-daughter duo behind Victoria Essie Studio that produces fidget toys and other knickknacks out of their homes in North Carolina. The business averages about 1,500 orders a month, Moreton says. Standard-sized or hand-held fidgets cost between $5 to $30, while life-sized fidgets run $100 to $125.

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