In the Protein Era, Even He-Man Is Hawking Supplements

To promote “Masters of the Universe,” Mattel, the toymaker behind the movie, tapped into one of the hottest trends in health and wellness: protein.

Jun 11, 2026 - 13:00
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In the Protein Era, Even He-Man Is Hawking Supplements
To promote “Masters of the Universe,” Mattel, the toymaker behind the movie, tapped into one of the hottest trends in health and wellness: protein.

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