Looking back at the World Cup: Fans drank Boston dry, got permanent tattoos, sold out famous BBQ joints, and drove up small business revenue

From permanent tattoos and drinking Boston dry, to a bar doing nearly 300% of weekly business in one night, the World Cup is helping small businesses.

Jul 19, 2026 - 17:00
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Looking back at the World Cup: Fans drank Boston dry, got permanent tattoos, sold out famous BBQ joints, and drove up small business revenue
From permanent tattoos and drinking Boston dry, to a bar doing nearly 300% of weekly business in one night, the World Cup is helping small businesses.

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